...'those' lucozade adverts

Dear Lucozade,


I have to ask; are you showing those 'I bet you can't.../Big Brother' adverts with the sole intention of putting people off both big brother and Lucozade? I hate to be so blunt, but having previously been I fan of both I have the right to air my concerns.

First off, I hate them. That said, I get your angle. That by using immediately infuriating, yet equally self-obsessed and diabolically loathsome actors to advertise your product you are mirroring the latest 'herd' of fame-hungry-media-whores featured in Big Brother. Not Orwell's harrowing tale of a totalitarian state and a man's futile rebellion, but rather 'Big Brother' the popular programme on which you are advertising

That I get, but what I don't get is the premise. I mean, what's actually happening? I understand that, as above the claustrophobia and sexual tension displayed in the advert is representative of the Big Brother experience. And perhaps there is an undiagnosed Napoleonic complex, or maybe its just a simple case of sibling rivalry?

If the latter, May I suggest that instead of inanely suggesting 'extreme' challenges (which are seemingly effortlessly completed within an advert break) that both parties 'bury the hatchet' as it were and agree to some focused intervention. I would be happy to mediate this and intend to focus on cognitive goals, rather that physical ones, while facilitating a communicative dialogue associated with jealousy, envy, and rivalry among adult siblings. A much more satisfactory outcome, I'm sure you'll agree.

Other than this, the only suitable alternative I able to suggest that would make me feel better would be for little brother to 'dare' big brother to brutally assault him? Or to bury him alive. Your call.

I feel I have offered 3 highly suitable suggestions to, what I believe to be a global problem.

Yours,

Tiernan Welch